He is so so so so bad!

This is the handiwork of my little scandelous pug dog. He is all of a sudden obsessed with pulling the toilet paper all the way down the hall and then proceeds to eat it. I don't get it. I think he is giving us a lessen of some sorts, but I'm getting a little sick of it. He has done it 6 times in the past week. Why do I keep putting the roll back up you ask? Well, when he was little I disciplined him and he moved on. Out of the blue he decides it's okay to do over and over and over and doesn't want to mind me or care. He must be needing more fiber or something. Can anyone answer me why dogs like paper products so much? He's driving me batty.